The Conversation Game - Getting Coaching Clients

The biggest North Star that matters for coaches who are building their business.

As a Capricorn, I have tremendous amounts of focus.

And I’ve found value in doing the SAME thing, over and over again.

In terms of my business strategy, I am VERY careful about doing new things.

Starting this week, I'm going to be having 5 conversations / week to generate coaching client leads.

(Me, at the Google corporate campus in Mountain View - I coach a lot of Googlers!

And I love this quote!)

And while I could implement 10 other marketing strategies, I am simply going to stick to my knitting and focus on having at least 5 conversations / week to generate business.

I know that if I do the activity, that the results will come.

I have committed to starting a new weekly habit: having at least 5 conversations per week (starting this week) with people who are either potential coaching clients, or people who can refer me to potential coaching clients.

If they are potential coaching clients: I will run my usual coaching client discovery call to uncover their needs, provide insight on their situation, do a vibe check, and see if there is a way for us to work together.

If they are a referral source for coaching clients: I’ll spend time catching up personally and professionally, then explain the type of coaching clients I’m looking for, and ask that we brainstorm together who they might know who I should talk to.

If you’re a coach who is launching / growing their business, there is only one North Star that matters: the number of coaching discovery calls you have per week.

The more at-bats and discovery calls you have (of course these should be high quality and targeted), the more opportunities you have to sell.

It’s literally that simple.

Sometimes, you don’t need a big fancy, sophisticated strategy.

Sometimes you just need to keep it simple, and just show up.

Of course, I’m also going to play around with more exotic ways of generating leads too, but for this week, I’m literally going to make a list of the top 20 people I think can either be coaching clients, or be good referrals sources, and start scheduling appointments.

Here’s how I’m going to create my list of 20-30 people:

1. Existing coaching clients

2. Employees at companies where I know they provide large professional development budgets (that way people can get reimbursed for coaching)

3. Other coaches who are non-competitive (other coaches have been a GREAT source of referrals, since everyone has their own focus and approach)

4. Previous coaching clients who fell off the map

5. Second level connections

6. Asking select coaching clients who work at corporations to post about me on their company listservs

7. Also, there is one Learning & Development contact who I want to talk with about doing some potential work together (not a 1:1 coaching client, but still a lead)

ARE YOU A COACH? If you’re a coach who wants to grow their business, let me know if you’d like to join me in this challenge!

We’ll be talking about it in my online community for coaches on Skool, so join the community here (first 6 months free for the first 25 coaches to join the community): https://www.skool.com/fortheloveofcoaching

You can pick whatever number of conversations per week you feel you can reasonably manage on a sustainable basis, and we can have a quick weekly check-in, share our tracking spreadsheets, and stay in touch on Slack for support.

And remember: once we fill up our calendars, then the amount of new clients we need to add per month will decrease.

I’ll report back regularly on how this is going!

#BusinessCoaching #CoachingBusiness #EntrepreneurMindset #CareerGrowth #LeadGeneration